Times Square vs. chocolate e-mail marketing
Posted: under Marketing.
Times Square is a marketeer's ego wall. With more billboards
than there is coffee at an AA meeting, Times Square is the
Internet's ground zero for spray-and-pray marketing. Definition
of spray and pray: (1) in near panic, spray fresh VC funding on
big image advertising; (2) pray in several languages that the
right people come to your site; (3) tell VCs your dog ate their
money.
Because our VCs would never believe the dog story, we decided to
spend our marketing dollars on other, less ...
Read the rest of this entry »
Read the rest of this entry »
Sep 02 2010